Osem puts Israel at center of package redesign

Osem puts Israel at center of package redesign

Osem’s Matzah, as well as other Osem Kosher-for-Passover products, are getting a makeover for Passover 5774/2014.

The new packages are decorated with pictures of and facts about Israel. The new design was influenced by the results of a customer survey conducted in spring 2013.

Images featured on Osem’s new packages include the Dead Sea, ruins at Caesarea, the Tower of David, Negev palm trees, and the Western Wall. The company says the design will allow families and friends to engage in the meaning of Passover and connect to Israel.

“We listened to our customers and have designed a magnificent new package for our Matzahs,” said Kobi Afek, director of marketing for Osem USA.  “This is part of our continued efforts to engage the American consumer. Our research also showed, for example, how important kids are to the Passover experience. So we’ve created some educational games parents can use to make Passover more fun and meaningful for the youngest among us.”

Osem’s Passover games are available on Facebook at facebook.com/OsemUSAinc.

Osem Matzah is available at major grocery store chains and specialty kosher supermarkets across the country. Osem Matzah is kosher for Passover under supervision of the Orthodox Union and the Chief Rabbinate of Jerusalem.

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