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Federation seeks to boost awareness of its work
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Federation seeks to boost awareness of its work

Organizers ramp up marketing campaign for Super Sunday

Super Sunday co-vice-chair Lisa Israel, standing, works with, from left, Robin Plattman, and Liz Isser on the display board to be used at the annual fund-raiser on Dec. 6.
Super Sunday co-vice-chair Lisa Israel, standing, works with, from left, Robin Plattman, and Liz Isser on the display board to be used at the annual fund-raiser on Dec. 6.

On a recent morning at the Wilf Jewish Community Campus in Scotch Plains, three volunteers were hard at work with tape and paper and markers. With the help of Adina Abramov, marketing and communications director for the Jewish Federation of Central NJ, they were creating a giant display board that will be a focal point at Super Sunday on Dec. 6.

Super Sunday is all about rallying the community’s support for the federation’s multiple programs. To clearly explain those programs, the board depicts them as branches emanating from the federation’s tree-of-life logo.

Abramov said that the three flame-shaped leaves on that logo represent the three tenets of Jewish life: “Torah, Jewish identity, and education; avoda, volunteerism, financial resource development, and social action; and gemilut hasadim, acts of loving-kindness and tikun olam, repairing the world.”

With just weeks to go before the big day, the volunteers are spending more and more time at the Wilf campus. Lisa Israel, co-vice-chair of the event, was also working on the board with assistance from Liz Isser and Robin Plattman, who was taking time out from her business as a space planner.

They explained that on Dec. 6, participants will be able to add leaves of their own to the spreading branches of the federation tree. Each person can write on them what federation means to them. Those too young to write can simply decorate a leaf, so that they, too, will be part of the all-embracing tree.

It will also serve as the final destination for a family “scavenger hunt.” The all-day game, being organized by Stacie Friedman, Janice Weinberg, and other volunteers, turns learning about federation into a game that kids and parents can tackle together. Armed with clues, they will take part in activities that will lead them from one location to another, each one representing another aspect of the federation’s outreach — all the way to the big board.

The board will be displayed in the JCC gym, where armies of volunteers will be calling potential donors. “Hopefully, it will help inspire them with the reminder of all that federation does,” Abramov said.

Mara Levy, another co-vice-chair, said, “This year the theme of Super Sunday is Just One Call Can Make the Difference. We feel that’s vital to help those in need and to answer ‘the call.’ Coming together as a community, especially during this economic crisis, is vital. This is a time for everyone to work together in a time of need. All who participate will gain from their interaction with their neighbors in this great effort.”

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