Elsie Selikoff of Long Branch died Jan. 15, 2011. She was originally from West Orange and lived in Long Branch for the past 40 years.
Mrs. Selikoff was the owner of Herculite Mason Supply Company in Hillside and Wall Township.
She was a founding member of B’nai Shalom of West Orange.
Predeceased by her husband, Leon, and a son, Ronald, she is survived by her son, Mark of Toms River; a daughter, Judy Mayer of Parsippany; a brother, David Steiner of West Orange; a sister, Gertrude Nudel of Fort Lauderdale, Fla.; nine grandchildren; and nine great-grandchildren.
Services were held Jan. 17 with arrangements by Menorah Chapels at Millburn, Union.