David Hoffman, 90, of Iselin died Nov. 15, 2015.
A pioneer in home shopping, Mr. Hoffman was the founder of The Harlmarth Company, a shop-at-home blinds and carpet business that also served retail stores with lighting fixtures. His business was named after his three sons.
Predeceased by his wife, Edith, he is survived by three sons, Martin (Sheryl) of South Orange, Artie of Woodbridge, and Harley (JoAnn) of Manalapan; five grandchildren; and two great-grandchildren.
Services were held Nov. 18 with arrangements by J.L. Apter Memorial Chapels of Maplewood. Memorial contributions may be made to Congregation Beth El, South Orange.